Hibiscus White Tea Rose Quartz Gua Sha and Mint Green Tea Jade Crystal Facial Roller

ESW Beauty Background + Philosophy

Founder of ESW Beauty, Elina Sofia Wang worked in the beauty industry for 5+ years before she decided to launch her own skin care brand, ESW Beauty. Elina’s goals was to create products that are vegan, cruelty free, made with eco-friendly packaging, and has clean ingredients. …

How It Started and It’s Vision

After graduating from college in 2016, founder Ali Kaminetsky moved into a New York City apartment and planned to start her job in retail. Every night before, she’d make sure to pack lunch to work because of how much faster, cheaper and healthier it was. …

Zip Top Reusable Sandwich Bag

Behind The Idea of Reusable Silicone Containers

Entrepreneur and creator of Zip Top, Rebecca Finell, wanted to create an innovative and easy to use storage containers to get rid of harmful one-time only storage bags. She wanted to create a convenient product so that users will reach for reusable silicones instead of traditional plastics. These eco-friendly and…

ESW’s Story

Founder of ESW Beauty, Elina Sofia Wang, strived to create a sheet mask line that not only had non-toxic formulas but also looked aesthetically cute on anyone’s countertops. After working in the beauty industry for 5+ years, she decided to launch her own skin care brand. Elina’s goals was to…

Juliet Liang

Engineer by day and blogger by night. Sharing my thoughts and experiences on products tested by yours truly

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store